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Kinobody was founded in 2013 by Gregory O'Gallagher as a quest to move against the status quo in the fitness industry. O'Gallagher found that the conventional methods of bodybuilding - 6 meals per day, hours and hours in the gym, etc. - were not helping him build the body he wanted. The bodybuilding physique was boxy, large and unattractive. He wanted the Hollywood physique, one like Ryan Reynolds in Blade or Chris Hemsworth in THOR. Lean, chiseled and attractive.

Once the path to the Hollywood Physique was proven, O'Gallagher began teaching others online.